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Sometime around Christmas last year, my daughter and I discovered that the old He-Man and She-Ra series were available through Netflix. Being a responsible father, I’ve now brain washed her into a true fan. We have an old sword, bought from the Kansas City Renaissance Festival when I was 12, that’s been dug out of the basement and is now regularly held aloft over my 3 year olds head. My in-laws found some She-Ra sheets in their store room from my wife’s childhood as well (didn’t remember Swiftwind being pink) which are now being drooled into nightly.
Searching for ways to waste money on my daughters new found obsession (and let’s be honest, mine) I started looking for an old She-Ra on eBay. Instead I found a wealth of new She-Ra’s. After a little digging I stumbled onto mattycollector.com. Turns out Mattel has been producing some fantastic figures since 2008 and I simply had no idea about it. Due to the size and nature of the line (its primary audience is adult collectors) you can only purchase the figures at a specific time each month, the exceptions being He-Man, Skeletor and their mounts, who are available year round. Plans currently have the line continuing at least until 2016.
This could have easily been an unhealthy addiction at this point if I had found out about the line sooner, however due to the difficulty in finding products (at a reasonable price anyway) I’ll be starting small with the big guy and his trusty steed. She-Ra is on her way as well for Lilly to run around the room with.
Why wasn’t this marketed better? Why does the site look like the owners nephew built the thing? Really wish they at least had an online banner campaign in place to drive people to it and the site didn’t require me to fact check before I trusted it. On first blush, I genuinely thought that Matty was an independent collector selling his wares. Would love to see the bounce rate on their homepage. The only thing that kept me from wondering off to another corner of the interwebs was another site I stumbled onto, He-Man.org. The community there is impressive. Without their enthusiasm I wouldn’t have u-turned back to Matty and picked up the figures mentioned above. Shout out to Pixel Dan, who’s reviews of the line are terrific, as well as the whole Roast Gooble gang, who I now listen to regularly.
If you miss He-Man as much as I did (a few guys at work fell victim too), head on over to mattycollector.com now. They’re having a huge sale until March 20th.
Oh.. and go watch this too. My wife couldn’t stop laughing.
